In the realm of perfumery, the House of Creed stands as a beacon of elegance, luxury, and timeless innovation. With a rich history that weaves through the realms of beauty, fashion, and style, Creed has consistently delivered fragrances that leave an indelible mark on the senses.
In this tradition of excellence, Carmina emerges as a modern classic, poised to redefine the art of scent. This contemporary interpretation of a timeless rose fragrance encapsulates the very essence of feminine allure, harmonizing passion, sensuality, and beauty into a symphony of scent.
To experience Carmina is to embark on a journey into the eternal allure of femininity.
Carmina - The Inspiration Behind The Campaign
The inspiration for Carmina came from Henry Creed’s original fashion sketches, discovered within the original maison in Paris. To celebrate the scent’s connection to the world of haute couture, Creed turned to renowned fashion photographer Kevin Mackintosh to bring out this sensibility in the campaign. "Carmina is a beautiful, evocative scent," he reflects, "and the challenge was to interpret this 'rose-scented' fragrance in a contemporary aspirational way."
To capture the profound passion and enduring femininity of the scent, the team embarked on a creative odyssey to the deserts of South Africa. Here, the unique rose-pink sands serve as a canvas, capturing the romance and majestic power that define Carmina. Mackintosh's vision unfolds amidst the softly shifting sand-dunes which are punctuated by the defiant angles and contours of graphic sculptural forms. This duality of imagery mirrors the essence of the fragrance itself: a dance between the timeless and the modern, between passion and control.
